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Our Story....
Having witnessed significant changes in the sustainability sector over the last decade it became evident the voluntary carbon market would become an important component in meeting the demands presented by global climate change.
We understand the impact that business operations can have on the planet, which is why we've made it our mission to help companies offset their carbon emissions. Our team of experts work with businesses of all sizes to assess their carbon footprint and implement offsetting solutions that are both effective and affordable.
But we're not just any carbon offsetting company. As a family-run business, we bring a personal touch to everything we do. Our clients can trust that when they work with us, they're not just another account. We take the time to understand their unique needs and tailor our services to best suit them.
And with our use of cutting-edge technology, including blockchain, we ensure that every transaction is transparent and accountable. So join the ranks of responsible companies who choose Airfriendly to offset their emissions. Contact us today to learn more and see how we can help your business make a difference in the fight against climate change.
Meet the Team
Our team bring over 120 years of experience in commercial renewable energy, data analysis, and global project management.
Founder
Neil Shotton
Neil has an extensive background in the energy and sustainability markets both in the UK and the United States and founded Airfriendly in 2022.
He is the current CEO of The Logical Utilities Company which he founded in 2009 following an extensive career in Business Process Outsourcing, Consulting and M&A. Logical now has in excess of $500m energy under management for some of Europe's largest commercial brands.
Having worked on extensive secondments at Dun & Bradstreet (U.S) and McKinsey’s, Neil has a wealth of experience in corporate strategy & commodity markets. He was responsible for eight acquisitions during his tenure at Primedia (S.A) including the high profile acquisition of database marketing leaders DunnHumby (Tesco).
Starting his career in the family business Mailcom PLC, Neil has developed a detailed knowledge of wholesale retail energy and carbon credit markets having worked in the sector for over 24 years.
Chairman, UK & USA
Bob Holt, OBE
With a career spanning more than five decades, Bob has taken senior positions within some of the UK’s most successful companies. He was most recently CEO of Revolution Beauty PLC amongst holding other high profile senior international roles.
He is perhaps most widely known for his pivotal role in the rise of Mears Group PLC. He took the business from only 83 staff through to an IPO on the London stock market in 1996, to a £1bn group with over 12,000 staff, operating in the care and housing maintenance sectors.
He is also former Chairman of maintenance contractor Sureserve Group PLC, (formerly known as Lakehouse) where he completed a major turnaround to deliver a very strong financial performance, overseeing a 125% growth in the company's share price.
In the same year Bob was awarded an OBE for devoting significant amounts of energy and time to charity. Having also invested and worked extensively in the energy sector Bob brings enormous leadership skills to the Airfriendly team.
Managing Director
James Shotton, FRSA
James has spent over 20 years running businesses servicing non for profit enterprises and many international charities.
He is also a Non-Executive Director and investor in several energy and data orientated service companies sourcing and providing sustainable products and services to a wide range of client in diverse industry sectors.
James has an extensive background in delivering large scale projects involving principal stakeholders from the boardroom through to downstream business partners across global supply chains.
Having worked with clients such as The Woodland Trust, The World Wildlife Fund, Greenpeace, Friends of The Earth to name but a few, James has a detailed understanding of the challenges faced by the environment and commercial enterprises as they move toward a carbon neutral future. Based in the UK James is also responsible for Airfriendly's operations in the United States.
Director of Sustainability & Consulting
John Attard
John brings over 15 years of operational leadership experience across various sectors, including SaaS, luxury hospitality, and medical leisure and wellness. In this role, John is dedicated to driving sustainability initiatives by integrating eco-friendly solutions into business operations, enhancing both environmental and operational performance.
With a proven track record in managing P&Ls of significant scale, John excels in using data analytics, innovative technology, and strategic thinking to foster growth while prioritizing sustainability. He has a passion for building strong customer relationships, particularly with C-suite executives, and consistently delivers solutions that support sustainable business growth. John is committed to creating a culture of excellence, inspiring professional growth, and making informed, data-driven decisions that align with the company’s environmental goals.
His approachable, supportive leadership style ensures that sustainability initiatives are seamlessly integrated across AirFriendly's operations, driving both impact and success.
VP of Sales & Marketing
Ryann Trinder
In the world of sales, where profit margins often take precedence, Ryann’s career has been defined by a profound passion for sustainability, making a positive social impact, and working with clients who share her commitment to improving the environment.
Ryann is a visionary sales professional whose journey is an inspiring testament to the intersection of commerce and environmental consciousness. With a unique blend of sales acumen and environmental expertise, Ryann has worked as an industry sales & marketing professional for over 10 years determined to bridge the gap between profit-oriented endeavours and responsible environmental stewardship. Her commitment to this cause has resulted in the education of many blue-chip clients about the importance of sustainability and carbon offsetting in their operations and the positive commercial impact this can make on their brand and bottom line.
Ryann embodies the notion that profits need not come at the expense of the planet and is as a testament to the power of aligning personal passion with professional pursuits.
Chief Technology Officer
Ken Wallington
Ken is an innovative technology leader with a passion for sustainability and environmental stewardship. As the Chief Technology Officer at Airfriendly, Ken spearheads the strategic integration of cutting-edge technology solutions to drive the company's mission of combatting climate change through effective carbon offsetting.
With over 30 years of experience in software development and sustainable tech solutions, Ken has a proven track record of leveraging data-driven insights to create impactful products and services. His expertise in harnessing artificial intelligence, blockchain, and data analytics has enabled Airfriendly to provide transparent, efficient, and scalable carbon offset solutions.
Ken is a hands-on Enterprise Architect and transformation champion with a proven track record in shaping and supporting European and Global Strategic initiatives across large global organisations.
Under Ken's guidance, the company continues to revolutionize the way individuals and businesses participate in the global effort to create a greener future.
We are supported by a highly dedicated, highly skilled and passionate team of professionals driven by a common goal....to make the world airfriendly!
